Privacy Policy

Last updated:

Information We Collect

We collect information that you provide directly to us when you use our services, including:

Personal identification information such as name and email address when you contact us through our contact form
Information about your preferences and interests related to indoor plant styling
Technical information automatically collected when you visit our website, including IP address, browser type, and device information
Usage data about how you interact with our website, including pages visited and time spent on pages

How We Use Your Information

We use the information we collect to:

Respond to your inquiries and provide customer support
Send you information about our services and updates
Improve our website and services based on your feedback and usage patterns
Analyze website traffic and user behavior to enhance user experience
Comply with legal obligations and protect our rights

Legal Bases for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal bases:

Consent: When you provide explicit consent for specific processing activities, such as receiving marketing communications
Contractual necessity: When processing is necessary to fulfill our contractual obligations to you
Legitimate interests: When processing is necessary for our legitimate business interests, such as website analytics and improvement
Legal obligation: When processing is required to comply with applicable laws and regulations

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

With service providers who assist us in operating our website and conducting our business, subject to strict confidentiality agreements
When required by law or to protect our rights, property, or safety
In connection with a business transfer, such as a merger or acquisition
With your explicit consent for specific sharing arrangements

Data Protection

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit using secure protocols
Regular security assessments and updates
Access controls limiting who can view or use personal information
Regular backups and disaster recovery procedures

Your Rights and Options

Under GDPR and applicable data protection laws, you have the following rights:

Right of access: You can request a copy of the personal data we hold about you
Right to rectification: You can request correction of inaccurate or incomplete data
Right to erasure: You can request deletion of your personal data under certain circumstances
Right to restrict processing: You can request limitation of how we process your data
Right to data portability: You can request transfer of your data to another service provider
Right to object: You can object to certain types of processing
Right to withdraw consent: You can withdraw consent at any time where processing is based on consent

To exercise these rights, please contact us using the information provided in the Contact Information section.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We ensure that appropriate safeguards are in place to protect your personal information in accordance with this Privacy Policy and applicable data protection laws.

Data Retention Periods

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

Contact form submissions are retained for up to three years after your last interaction with us
Website analytics data is retained in aggregated form for up to two years
Legal and regulatory requirements may necessitate longer retention periods for certain types of information

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.

Third-Party Services

Google Ads Conversion Tracking

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This service uses cookies to track user interactions with our ads and website.

Google Ads Remarketing

We use Google Ads remarketing to show relevant advertisements to users who have previously visited our website. This service uses cookies to identify users and display personalized ads.

Google Analytics

We use Google Analytics to analyze website traffic and user behavior. This service collects information about how visitors use our website, including pages visited, time spent on pages, and referral sources.

Google Maps API

If we use Google Maps API to display location information, Google may collect certain information about your use of the map features in accordance with Google's Privacy Policy.

Use of Cookies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. For detailed information about our use of cookies, please refer to our Cookies Policy.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Realboutique
208 High St, Gateshead NE8 1AQ, United Kingdom
Email: question@realboutique.world
Phone: +44 191 432 9432